Tips For eCommerce Web Design & Functionalities That Will Drive Sales

An eCommerce website is a perfect platform to reach a wider audience and boost sales. 92% of consumers prefer to do research online before making a purchase. That is why eCommerce websites have become so popular, and also why you need a properly designed and fully functional eCommerce website. In addition, the eCommerce web design must be optimized for search engines and mobile devices. The reason is more and more people are using these platforms to search for products and make purchases.

Here we will discuss some key elements of an eCommerce website that will drive sales including a user-friendly design, easy navigation, clear product descriptions, and compelling call-to-action.

A clear and user-friendly navigation bar

One of the most important usability tips for eCommerce web design is to make sure that the navigation bar is easily visible, accessible, and easy to use.

The navigation bar should be at the top of every page on your site and stay there when users scroll down. In addition, it should be consistent from page to page so that users don’t have to relearn where things are located each time they visit a new page on your site.

Search bar to help users locate products

You should have a search bar on your website. This is the most important feature for an eCommerce site because it allows users to find products quickly and easily. The search bar should be easy to find, easy to use, and easy for users to understand what they’re looking for.

Clear call-to-action button for shopping cart

The call-to-action button for the shopping cart should be large enough to be easily visible and located above the fold.
The call-to-action button should be clear, concise, and written in a language that your customers will understand.
A good place for your call-to-action buttons is in the middle of the page (but not too close together). Try to keep it consistent throughout all pages on your website.

Provide different payment options and payment information on the page

Providing different payment options and payment information on the page is essential for eCommerce website development. This applies to all types of e-commerce websites, but it’s especially important for businesses that sell products and services online.

Provide payment options that are convenient for your customers by offering them a variety of different ways in which they can pay for their items. Some people may prefer to pay via PayPal, others might want to use credit/debit cards, still, others may want cash on delivery (COD). Provide whatever is most convenient for your customers so they don’t have any issues when finalizing their payments.

Make sure that the option you choose is easy-to-use and secure enough for your business needs. Customers should not be confused about how exactly they need to go about making their purchases if what you offer isn’t very user-friendly or doesn’t seem secure enough.

Provide product descriptions with images and videos

You should include this point in your eCommerce web design. It is important that you provide clear and concise product descriptions with images and videos to help visitors make an informed decision.

Include relevant keywords in the description to help search engines find your products.

A good product description should include:

Images of the product
Videos showing how the product works or is used (if applicable)
Reviews from happy customers who have purchased the product, so they can share their experience with others! This will help build trust between your brand and potential customers.

You should also be sure to include shipping information, payment information, contact information and social media links at the bottom of each page in case someone wants more info about one of these things before making a purchase on your site.

Include customer reviews on your eCommerce site

It is an important option for an eCommerce website development company. Customer reviews are one of the best ways to improve trust and credibility, which gives people confidence in buying products or services. They also help you identify what customers really want, so you can better understand their needs and make sure they’re getting a great experience when they buy from you. Finally, customer reviews are an important part of building up your reputation as an expert in your industry.

This is especially true if you want to sell products that other companies already offer (like boots). Customers will look at both options before making a purchase decision based on price points and quality ratings (which can only be determined by reading customer reviews).

Display shipping information and costs so that there are no surprises.

While shipping, costs may not be the most important factor in the buying decision. But, it can still make or break a sale. So it’s important to include them in your eCommerce website’s design.

Include shipping costs in the product price
Include shipping costs as part of shopping cart totals
Display shipping information prominently on every page of your site so that customers can see how much they will pay before they complete their purchase.

Final words

As you can see, there are a lot of different ways to improve your eCommerce web design and functionality. It’s not an easy task, but it’s one that is worth thinking through carefully. Think carefully about what you want to achieve with your website. Also, you can take the help of some top eCommerce website developers. If you are looking for an effective way of selling products online, then these tips will help you get there. But if sales aren’t your primary concern, then make sure that other factors (such as branding) are still taken into account when designing your site.

eCommerce Web Design