As the power and importance of franchising continue to grow, so does the competition among franchise chains. Similar to any business out there, franchise owners are also motivated to grow their own local business and they are always on the hunt for multiple innovative methods that can contribute to the success of the overall franchise. But even with all the competitors revolving around franchising, owners that implement the right approach have the opportunity to achieve exceptional business results.
Digital marketing is one such highly advantageous strategy that can help build a strong foundation for your franchise. With the combination of the right technology, process, and teamwork you can localize every aspect of your digital approach. Strategies such as website development, content management, social media, local SEO, and search advertising can help your franchise stand out among competitors and can significantly increase your business’s relevance among customers.
The Best Digital Marketing Strategies for Franchise Owners in Canada
Now let’s take a look at some of the best digital marketing strategies for your franchise in Canada and how they can improve your business.
1. Local SEO
Since a franchise is a local business that requires customers from a particular locality, you will not have to target international audiences. With the help of local SEO, you can target more precise audiences in and around Canada itself. The local SEO strategies in digital marketing can enable your franchise to rank higher on google.ca so that these audiences can actually convert into potential customers that are beneficial for your business.
Also, you will be able to target audiences based on their and your locations as well. That means if your franchise is located at multiple locations such as Ontario, Quebec, or Toronto, you will be able to target the audiences in these specific locations with local SEO.
2. Franchise Pay-per-click (PPC) advertising
Franchise PPC or pay-per-click ads are a form of online advertising that allows marketers who handle your project to bid for ad placement on the most popular sites across the Internet, such as Google and Facebook. PPC helps in targeting the audience and locations more precisely and is also the most cost-effective method for a franchise owner to reach new customers.
The ad targeting must be done precisely in order to generate leads, trusting your franchisees with the task of targeting, bidding, and quality scores will be a shot in the dark and may not bring effective results. For a better return on investment and to gain real success in the long run it is always best to hire a digital marketing agency in Canada.
3. Franchise Content Marketing
Content marketing is a very significant tool for franchisors and franchisees for a number of reasons. It provides a more meaningful way for business owners to not only engage with new customers but helps in keeping the existing customers engaged.
Effective content marketing strategies also significantly enhance the search engine visibility of your franchises and keep your business on top of Google search results. When a local business ranks high in search and on top of competitors, it will establish your brand as a trusted source among customers and eventually improve brand awareness.
4. Social Media for Franchisees
Not only is social media the most effective branding tool but it has also been identified as the second most utilized medium for addressing customer service issues, second only to complaints in-person. Franchise owners can leverage the benefits of social media to improve customer experiences at the local business and bring in more customers with the help of well-designed, attractive posters.
You can also use social media platforms such as LinkedIn, Twitter, and Instagram for influencer marketing strategies. With such strategies, you can invite influencers who are quite famous in the local community to promote your franchise. You can also create Facebook events for such occasions and bring in your customers as well. The images and videos taken during such events can be shared, tagged, and updated on social media platforms which will help franchise owners get wider outreach.
5. Web Design for Franchises
When it comes to franchises there will be multiple competitors, and to reach out to the right one, customers usually rely on the internet. Your online website is the face of your business and it’s the first thing customers come across when they search for your keyword on Google. If your website is not aesthetically pleasing, user-friendly, functional, and informative, the visitors will simply leave your website and visit your competitor’s site. A well-designed website for your franchise not only raises awareness and informs people of your products or services but also can be highly useful in generating leads and driving sales.
But designing an efficient website for franchises in Canada can be quite challenging as your website will have to promote each of your locations with unified branding, and will also have to generate two very distinct types of leads: customers for your franchises and franchisees. Therefore, it’s always best to leave web development in Toronto to the top marketing agencies.
Canada can be a highly competitive region for franchise owners. And in order to stay one step ahead of competitors and one step closer to customers, owners will have to implement the right marketing strategy. Also, make sure that a perfect balance is maintained between the franchisor and franchisees. Because it’s the franchisor’s responsibility to create a strong, recognizable, and profitable brand with an easy-to-replicate business model. Meanwhile, the franchisee must precisely adhere to the digital marketing strategies that are prominently leveraged by businesses in that locality.
They must also ensure that these strategies are implemented across all the franchises in order to maintain brand consistency and profitability, across the board.
The digital marketing strategies for franchise owners can be quite complicated as it deals with more local branding and sales. Therefore, the best option would be to hire a digital marketing agency in Canada that can help you create a marketing plan specifically for your online presence in the regions you operate.
Cindy Williams is a blogger in Canada. She is working as an outreach coordinator for Web Sharx, a company offering website design in Toronto. She graduated with honors from the University of British Columbia with a dual degree in Business Administration and Creative Writing.